Munster Technological University has won two awards at this year’s Smarter Travel Campus Competition organised by the National Transport Authority. Two event management students won the top prize in the Digital Marketing category and Sheila O’Mahony won the lecturer award for Marketing and Events.
The winning digital marketing campaign was developed by Sorcha Casey and Chloe Hallissey, who are both second year BA in Event Management students based on the MTU Kerry Campus. Their campaign promoted a bike rental scheme for students in Tralee town as well as a “couch to saddle” cycling competition. Sheila O’Mahony, a marketing lecturer at MTU won an award for encouraging and facilitating students' participation in the awards through their course work.
The Smarter Travel Campus Awards invites students from Irish third level colleges and universities to create projects relevant to their course discipline to promote the use of more sustainable modes of transport such as walking, cycling, public transport and carpooling.
Commenting on the win, marketing lecturer Sheila O’Mahony said “I am delighted with MTU’s success at the awards and I’m very proud of Sorcha, Chloe and all the students involved, who demonstrated innovation, creativity and hard work throughout the competition”.
Head of School of Business, Computing & Humanities Mary Rose Stafford commented - "I would like to congratulate Chloe, Sorcha and Sheila on their success at the Smarter Travel Campus Awards. This competition gives students the opportunity to apply their knowledge and skills to a real-life project in addition to learning more about the benefits of sustainable transport and I want to thank the Smarter Travel Team at the NTA for organising this competition.”
The Smarter Travel Campus Awards are organised by the Smarter Travel Campus programme of the National Transport Authority. The competition entries were judged by an external panel of expert judges and the award ceremony took place virtually. This was the seventh year of the awards and is open to third level institutions in Ireland who are partners of the Smarter Travel Campus programme.