Friday, 15 October 2021

MTU: The only Irish University invited to take part in leading International Automotive Technology Student Competition 


Following its 2020/21 inaugural competition, Keyloop has launched Dealer Tech, its Automotive Technology Competition for university students, for 2021/22. Building on the success of its first year, which saw six UK universities participate, the global automotive technology company has significantly expanded the competition, with 15 participating universities in total, which are based in the UK, Canada and Ireland. It is expected that hundreds of students will take part between now and March when the competition ends.


The competition was created by Keyloop to encourage and nurture new talent into the automotive retail industry, focus on industry innovation amongst the next generation and spread awareness about the career opportunities available within the sector. 


Two multi-disciplinary MTU teams will be formed over the coming weeks to represent MTU in the competition. The students will come from automotive technology, business and computing. “Taking a multi-disciplinary approach to these competitions leads to a greater chance of success for students as each student brings a different skill set and approach to any proposed solutions”, Carole O Leary, Regional Manager for 3rd Level Student Entrepreneurship, MTU. 


Participating students will be asked to develop innovative, tech-focused product ideas that will impact any part of the car purchasing or ownership experience. This could be a solution to help generate new leads, improve communications with consumers, drive efficiencies in the dealership, or impact any part of the automotive retail experience for the consumer or dealer. “The MTU automotive technology students are really looking forward to participating in this year’s competition”, Brian Nixon MTU lecturer and competition mentor, “students already have a number of innovative potential applications to the competition,”  


Throughout the competition, student teams will receive support from MTU staff from a number of departments as well as contacts within industry people at Keyloop and university enterprise teams and will be entitled to feedback from the judges in the latter stages of the competition. This year, Keyloop has also enlisted the help of Student Ambassadors at each university to spread the word about the competition, drive sign-ups and encourage engagement with Dealer Tech. Keyloop will be making in-person visits to selected universities to introduce students to Keyloop, automotive retail industry and the Dealer Tech competition. Additionally, all competition resources will be made available virtually and recorded, to ensure the competition is accessible for everyone involved.   


Commenting on the competition launch, Tom Kilroy, CEO at Keyloop, said:


“At Keyloop, we value diversity of thought and creative thinking as we know these qualities are essential if we are to drive progress in the industry and create a better car retail experience for consumers. To this end, we are excited to launch this year’s Dealer Tech competition, inviting young talent to consider the career opportunities in automotive retail, develop important professional skills and gain hands-on experience of creating, developing and pitching a new solution. We hope this year’s competition is as tough to judge as last year, which saw some brilliant ideas come to life through great collaborative and innovative thinking”. 



Find out more about the competition at: and

More information for MTU students:





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